SEO Spam Email: Tacho Mind

This is one in a series of posts reviewing and looking at how some of the SEO companies which use bulk emails/spam with ‘we can help your terrible site’ type emails really can (and actually mostly can’t!) help your site.

Read some simple explanations of some of the SEO terms used on this post…


This time the email came in from an ‘Esther’ who was using an @dowebnseo.com email address. The email came into my big Christmas site.

The subject was ‘Unlock more traffic and conversions: A comprehensive SEO plan for whychristmas.com’ (which is right mouthful of a subject!) and it went:

Dear whychristmas.com Team,

A website is a simple and effective way to connect with your current customers and to attract new ones. Google recommends fixing certain issues in order to rank your website higher and drive more visitors to your site.

I have a report detailing these recommended fixes and would be happy to send it to you. Please let me know if you would like to receive it.

Kind Regards,

There was no name at the end of the email, but ‘Esther’ was in the email address of the spammer…

Anyway, I replied.

Hi,

Please send over your report. I would be interested in seeing it!

Thanks.

A few days later I got a reply from an ‘Amy’ who was using an @tachomind.com email address. Which went:

Hi whychristmas.com Team,

Thank you for your email.

This is Amy From Tachomind, I am the senior manager of Esther, Here is our official ID. Now we communicate on this ID.

Search engine optimization or SEO is the process of increasing the visibility of your website in organic search results. The term organic is used here to distinguish it from the paid search result.

Major search engines, like Google, Yahoo, and Bing, rank websites based on specific keywords. Website owners incur no cost during the process. By optimizing your website and boosting your ranking in search engine results, You will gain greater visibility and visitor traffic to your website will increase.

I have included a report document as an attachment to this email. Please review the email to access the attached file.

Shall I send you the complete process?

Looking forward to your kind response.

Best Regards,
Amy [name remove for privacy even though it’s probably fake]

Attached was a Word document. It wasn’t much of a ‘report’ as we’ll see later!

A day later, I got a follow up from Amy – before I’d had a chance to look at things properly – it seems that Amy and Tacho Mind are rather eager to getting business!

Hi whychristmas.com Team ,

Hope you are well.

I wanted to follow up on the request for a review I sent on Yesterday.

If you could confirm if you received my previous email and if you will be able to complete the review, it would be most helpful. If there is anything that we can do to make the process easier, please don’t hesitate to reach out.

Looking forward to hearing from you.

Best regards
Amy [name remove for privacy even though it’s probably fake]

Now I’d had some time to look at the ‘report’, so I replied… (and had some other questions for Amy)

Hi Amy,

I have had a chance to look at things and I have some questions…

In the ‘report’ it said “As you can see from the above report, your website has low backlink count…” only IT DIDN’T! There was NO other mention of backlinks! This was confusing…

Using the ahrefs backlinks checker, my site has over 77 THOUSAND backlinks. Your site has 240 in total. Remind me what site needs help with backlinks?!

Also ALL the items you list are either wrong or irrelevant.. Such as ‘H1 too long’. Erm, you can’t have an H1 that’s too long! You’re also allowed some other tags within an <h1> tag – yet you say that’s an error. It isn’t.

I’ve been making website for over 20 years. I also reply to spammers, like Tacho Mind to see what ‘services’ they offer and the things they say and use to get clients.

Please can you tell me why your company thinks it’s ok to spam people, from random email accounts, to get business?

Is your company happy breaching multiple international anti-spam laws?

Looking forward to hearing from you.

It’s been well over a week and I’ve not heard back from Amy or Tacho Mind – somehow I doubt I ever will. But If I do, I’ll post an update on here!


Their Report & Recommendations

The attached ‘report’ was a one page text document with a couple of paras of text and a table. That’s it! Below are the ‘errors’ in the table. There were NO explanations of to what they actually mean…

H1 has other tags inside – 17 pages
This is true. It’s also NOT a problem. The pages in question are recipe pages and have the flag of the country they’re from in them. You are ‘allowed’ to have tags within <img> tags within <h1> tags with no HTML or SEO issues. So IRRELEVANT.

Canonical is missing – 2 pages
This is odd. I know of one page on my site which doesn’t have a canonical tag (a tag which tells Google if this is the ‘definitive’ link for the page – but of course they don’t tell you that) and it’s the 404 page. There’s basically no point in having that tag on the custom 404 page as it only indicates that a page doesn’t exist – so there’s no point in it being ‘canonical’!

Missing alt text – 164 pages
This is WRONG. All the images on the site have alt tags. Many of them are ’empty’ as the images are purely ‘decorative’. This is the CORRECT way of doing things. Tacho Mind have lots of completely ‘missing’ all tags. No that’s BAD…!

H2 is missing – 2 pages
This is correct. It’s also completely IRRELEVANT. Heading tags should be used where appropriate. You DO NOT ‘need’ a Heading 2 to have ‘good SEO’…

Text to code ratio < 10% 9 pages
This is correct. It’s also IRRELEVANT. Some pages are intro/index pages to others. Yes, they do have low text and that’s perfectly fine for their role.

Title too short – 5 pages
Hmmmmm. I wonder what they think ‘short’ means (because of course they don’t tell you). Ideally, title tags should be between 40 and 60 characters, but being a bit shorter is normally fine. So basically IRRELEVANT.

H1 too long – 1 page
Utter rubbish – and so WRONG. You CANNOT have a <h1> tag that’s ‘too long’! That’s just not a thing.

Open Graph tags missing – 12 pages
Twitter card missing – 12 pages
These are the same 12 pages. They’re ‘utility’ type pages such as the Privacy and Accessibility policy pages and the custom 404 page. i.e. pages that will not be shared on social media – which is why I’ve not put social media OpenGraph or Twitter tags on them! So IRRELEVANT.

H1 = Title – 1 page
Yes, but so what? It’s fine to do that. So IRRELEVANT.

H1 = Alt – 1 page
What?! That makes no sense. I’ll give it an IRRELEVANT as I actually don’t know what they mean!

So all of those errors are actually WRONG or IRRELEVANT… Hmmmm.

In their ‘report’ it also said “As you can see from the above report, your website has low backlink count…” only IT DIDN’T! There was NO other mention of backlinks!

Using the ahrefs backlinks checker, my site has over 77 THOUSAND backlinks. Their site has 240 in total. Remind me what site they say needs help with backlinks?!


Looking at Their Site

With SEO spammers, I also like to look at their sites, to see if they practice what they preach (I mean would you trust a plumber who had leaking and rusty pipes all over their own house?!); and also to compare their site with a site they say they can help…

Their main domain is at tachomind.com which was registered in July 2019.

This site has 38 HTML errors. Some of these are VERY BASIC ones. Not a good start.

Using the WAVE Accessibility checking tool, this site has 33 errors and 25 contrast errors. Again, that’s not good.

Using the Google Lighthouse speed test tool the site gets:

Performance: 62
Accessibility: 78
Best Practices: 83
SEO: 86

My site gets:

Performance: 100
Accessibility: 100
Best Practices: 100
SEO: 100

So my site is better (well perfect) across the board. Their scores aren’t terrible. But they could easily be made better.

They have SEVEN Heading 1s on their home page. You should only have one. What’s worse is that all of these heading 1s are meaningless SEO wise. Most of them just have numbers like ‘45%’ in them!

The first heading level on the home page is a heading 4. That IS NOT how to use HTML headings. (As the numbers kind of suggest, a Heading 1 is more important than 2,3,4, etc. and so Heading 1 should be at the top of the page with the page’s title/main subject in it.)

You’d have thought that the “#1 Rated SEO Company” (as they claim to be) would know that. Turns out not…

In fact an HTML Validation warning on their site is ‘Section lacks heading’ – yeah no kidding! I find this especially amusing when many of the ‘errors’ they gave me where about HTML headings… Hmmmmm.

Their latest tweet (at the time of typing this) is “The SEO title tag is one of the most important elements of on-site search optimization. It should include your business name along with the main keyword phrase you are targeting.”

However, their own one is: “Home – Briliant Minds At Work”. Erm, so no business name or keywords like SEO. (And they haven’t even spelt ‘brilliant’ correctly!!!)

So it would seem that Tacho Mind don’t practice what they preach then on at least a couple of basic HTML and SEO areas then!

They also have NO meta description on their home page – that’s an SEO must, yet they’ve not bothered with it for their own site. Hmmmm. (And from looking at the code, I can see they’re using a very good SEO plugin for WordPress, so they literally have zero excuses for such terrible and basic SEO mistakes.)

Tacho Mind do actually have a half decent Privacy Policy. I’ll give them that. Tacho Mind are also open about being in India and don’t have fake addresses on their site. So I’ll also give them that.

They also seem to have some happy clients on their site. Tacho Mind might be able to do good work; but their own site and the report they sent me somewhat leaves me questioning that…

They are also spammers!

If you go to the domain they use for sending out spam (dowebnseo.com) there’s just a single page with the text ‘Thank you for visiting us. This Domain is used for the Email Campaigns only. Please write your query to [email protected].’ That domain was registered in November 2021, seemingly for the sole purpose of spamming people…

[Edit July 2023, they’re also now sending out spam using @elitedigitalservice.com email addresses]


Conclusion

Tacho Mind are SEO spammers.

They appear to have a domain set-up primarily set-up as a way of sending spam.

Basically all of the things they said about my site were wrong, misleading or irrelevant.

When asked to explain why they spam, they don’t answer.

Their own site is full of basic HTML errors and has some BIG SEO issues, although they claim to be the ‘#1 Rated SEO Company’ (although it doesn’t say in what…)

So if you get an email from the @dowebnseo.com domain, the delete button might be your best friend.

But, as ever, the choice is yours…

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